Approach

I knew the client had a love of motorcycles (more specifically Harley Davidson motorcycles) so from the beginning I had to include the wings. In order for the wings to fit in the design had to be suitably retro looking. The addition of the cog behind the main wording block creates the visual link with a garage / mechanic environment. Although the logo was initially supplied in several colour variations, the client decided to go with his existing blue (ford blue).

Extras

Once the logo had been finalised, I was able to suggest additional ideas for usage and supply various pictorial scenarios to entice the client ie:

  • Printed stationery
  • Employee printed T-shirts
  • Signage
  • Website